BigRadarMeta charges ₹0.86 per marketing message.
Your WhatsApp tool charges more.
BigRadar passes Meta's rate to you as-is, ₹0 added. And AI that answers your customers 24x7 is included in every plan: 250 to 2,000 resolutions a month with a spend cap you set, not a ₹1,350–₹3,000 add-on.
The complaints we hear most from the Indian D2C Brands. Our answers.
How much is your tool adding on top of Meta?
Pick your tool and move the slider to your monthly marketing messages. The Meta charge is the same everywhere. The markup and the AI add-on are not.
Markup each tool adds to Meta's marketing rate
Meta India marketing rate ₹0.8631 per delivered message. Markups from each vendor's published per-message rates, 24 Sep 2026: AiSensy ₹1.09 (26%), Gallabox ₹0.99 (15%), Interakt ₹0.95–0.97 (10–12%). Wati does not publish its rate card; ~20% is a third-party estimate. AI add-ons from AiSensy (₹1,350) and Interakt (₹3,000) pricing pages. Plan fees excluded on both sides. All amounts before 18% GST.
Keep the app. Add what it can't do.
BigRadar supports WhatsApp Coexistence: the same number runs on the WhatsApp Business app and the official API together. No new number, no switching phones.
WhatsApp Business app alone
- ✕Broadcast only to people who saved your number, 256 per list
- ✕One phone, a handful of linked devices
- ✕No AI answering while you sleep
- ✕No read or reply numbers per campaign
- ✕Bulk messaging from it risks your number getting blocked
Same number, plus BigRadar on the official API
- ✓Your Business app keeps working on your phone
- ✓Campaigns to every opted-in customer, no list cap
- ✓Unlimited team members on one number
- ✓AI replies 24x7 from your catalog and FAQs
- ✓Delivered, read and replied for every campaign
Messages that sell, not just broadcast
Pick a template, add your products, send. Swipe to see.
25% off everything till Sunday. Free shipping over ₹999.
Black cotton kurta, M · ₹1,299. Please confirm so we can ship today.
Order #4821 shipped via Delhivery. Expected Friday.
Tap a rating, takes 2 seconds.
The full monthly bill, at 10,000 marketing messages
Mid-tier plan with AI switched on, plus what each tool charges you for the messages.
| Plan | Total per month | Plan + AI | 10,000 marketing messages | AI agent | Team seats |
|---|---|---|---|---|---|
| BigRadar Growth | ₹12,130 | ₹3,499 | ₹8,631Meta's rate, 0% added | Included750 resolutions/mo | Unlimited |
| AiSensy Pro + AI add-on | ₹15,450 | ₹4,550 | ₹10,900₹1.09/msg, +26% | ₹1,350 extra | Owner + 5 |
| Interakt Growth + AI Agents | ₹15,379 | ₹5,799 | ₹9,580₹0.958/msg, +11% | ₹3,000 extra | Unlimited, owner role only |
| Wati Growth | ~₹13,356 | ₹2,999 | ~₹10,357~+20%, estimate | Co-pilot only, no AI agent | 3 |
Each vendor's public pricing page, 24 Sep 2026, monthly billing, before 18% GST. Wati's per-message rate is not published; ~20% markup is a third-party estimate. Utility and service messages not included.
Broadcasts nobody reads? See who reads, then send to them.
Upload your customer list, even the offline one in Excel. Pick an approved template and send. Delivered, read and replied for every campaign, so you stop guessing and send more to the people who respond.
- Upload contacts from Excel / CSV
- Segments by tag, order or last purchase
- AI answers every reply the moment it lands
- Unlimited broadcasts, Meta's rate per message, nothing added
Your team is 2 people. Your customers message at midnight.
Add your catalog link and FAQs. The AI answers size, stock, delivery, COD and return questions in Hindi, English or Hinglish, day and night, and hands the chat to your team when it should.
- 250 / 750 / 2,000 resolutions a month included, by plan
- A spend cap you set, so no surprise bill
- Your team takes over with one tap
Three tools, three tabs, three bills. Make it one.
Stop switching between phones and tabs. Every chat lands in one inbox, assigned to the right person, with the AI handling the repeat questions.
- Unlimited team seats, no per-agent fee
- Assign, tag and follow up
- Shopify and WooCommerce order details next to the chat
Template rejected with no reason? Ask a person, not a ticket queue.
Meta rejects templates with a one-line error. We read it, tell you what to change in plain words, and check new templates before you submit. Template questions and "why isn't this working" all go to the same WhatsApp chat.
- Template check before you submit
- Rejections explained in plain words
- A person on WhatsApp if you get stuck in setup
Three steps. No developer. No waiting on us.
Create your account
Sign up with Google or email. No card.
Connect your WhatsApp number
Guided setup inside BigRadar. Already on the WhatsApp Business app? Keep it: the same number works on both.
Send your first campaign
Upload contacts, pick a template, switch on AI replies.
AI included. Markup not.
Your trial runs on Growth for 30 days. Pick a plan when it ends. Nothing is charged automatically.
- 1 WhatsApp number
- 250 AI resolutions a month
- Unlimited broadcasts, seats, contacts
- WhatsApp, Instagram, Facebook, web chat, email
- Shopify / Woo order updates
- 1 WhatsApp number
- 750 AI resolutions a month
- Campaign scheduler + retargeting segments
- Abandoned cart + COD confirmation
- Assisted setup call
- 3 WhatsApp numbers
- 2,000 AI resolutions a month
- API + webhooks
- Report export, audit trail
- Dedicated onboarding
Before you start
What does 0% markup actually mean?+
Meta charges for every WhatsApp template message (₹0.8631 for marketing in India). We bill you exactly that, with nothing added. You pay BigRadar only your plan fee.
Is the AI really included?+
Yes. Every plan includes a monthly AI quota: 250, 750 or 2,000 resolutions. Past that, extra resolutions cost ₹10–15 depending on plan, and you can set a spend cap so there are no surprises. Meta's own per-reply charge (below) still applies, at Meta's rate.
Since 1 Oct, Meta charges for replies too. Does that hit AI replies?+
Yes, for every WhatsApp tool. Since 1 Oct 2026 Meta charges ₹0.115 per service reply, AI replies included, after the first 1,000 free per number each month. We pass it on at Meta's rate with ₹0 added, same as every other message.
My number is on the WhatsApp Business app. Can I keep using it?+
Yes. BigRadar supports WhatsApp Coexistence: your number connects to the official API while the Business app keeps working on your phone. You connect it yourself from the setup screen, no new number needed. If you get stuck, message us on WhatsApp.
The WhatsApp Business app is free. Why pay?+
The app is fine for chatting. It caps broadcasts at 256 people who saved your number, has no AI and no campaign numbers, and bulk sending from it can get your number restricted. To sell to your whole customer list you need the official API, and with BigRadar you don't have to give up the app to get it.
Can I upload my existing customer list?+
Yes, from Excel or CSV, including offline store customers. Message only people who agreed to hear from you: Meta requires opt-in.
Will my number get blocked?+
Approved templates sent through the official API to opted-in customers is the way Meta wants bulk messaging done. Numbers get restricted when lots of people block or report you, so send relevant offers to people who asked for them. We help you set that up.
What happens after the 30-day trial?+
Nothing is charged automatically. Pick a plan to keep going. If you don't, your account and data stay; campaigns and AI pause.
Do I need a developer?+
No. Setup is guided inside the dashboard, including connecting WhatsApp.
Can I cancel anytime?+
Yes. Monthly billing, no lock-in. Yearly plans save 20%.
Keep the ₹3,594 a month AiSensy adds on top of Meta.
At 10,000marketing messages a month. Meta's rate, ₹0 added. AI included. Set it up yourself in minutes, and keep your WhatsApp Business app.
Start 30-day free trial →