OKRs stands for objective and key results. The most common question come under OKRs are
- How to write a good OKRs?
- What should I put in my OKRs?
To get these questions answered, I will give you a set of examples so you can get started and can strategies your own OKRs. It will cover everything from the company, marketing, sales, engineering etc.
For example:
Let’s say you have a clothing franchise, and more than 80 stores are spread throughout the country.
As the CEO of the company, your responsibility would be to set 2 objectives:
- Increasing the number of stores by 10%
- Increasing the profits by 5%
These objectives raise the following question:
Where do I want to go and how will I get there?
By just keeping a count of a number of stores I’ve opened and checked the financial indicators these questions can’t be answered. It is important to check the key results which will determine the progress of the actions that lead towards the objective.
Objective 1: Increase the number of stores by 10%
Key results:
- open 10 stores before October
- Have at least 20 new franchise candidates
- Sign contract with 25 of them
- Train 15 of them before July
Keep a track of these numbers and it will let you know what you are getting towards.
objective 2: Increase the profit by 5%
Key results:
- Have a supplier registration reserve auction system and save 5% on purchase
- Reduce the cost by 25% by outsourcing the distribution.
- Have seasonal campaigns during special occasion like mother and father’s day, etc
With OKRs the employees know exactly what they have been doing and what they have to achieve and for which what action should they be taken. Everything is transparent with OKRs.
Okrs goals examples
- For Companies
Objective: Build a corporate culture that is delightful to employees
Key results:
- Interview 20 employees every month for improving the work culture
- Conduct a Q&A session with 5 employees every month
- Set a 2 ways process feedback with employees
- Reach the employee satisfaction score by 5% every month
2. For Marketing
Objective: Achieve the sales record in all the areas of marketing
Key results:
- 170000 website visitors ( out of which 55000 visited )
- 23000 signs up ( out of 8500 signed up )
- 7500 trials ( out of 1590 achieved )
- 3500 new paid customers ( 1000 new paid customers received )
- Maximum paid per acquisition cost of 25$ ( 4$ paid )
Objective attained is 27% as per the data. More efforts are required to achieve better results.
3. For sales
Objective: Improvement in the sales process activity indicator
Key results:
- Increase in the number of calls per salesperson by 6300 per quarter ( 2000 calls )
- Achieve 315 demo calls per quarter per salesperson ( 93 calls)
- At least 33% of online signups ( 12% reached )
- Set salesperson spending at least 48 hours on support chat ( 33 hours)
Objective attained 33% as per the data.
4. For finance and management
Objective: Raising new capital for growth needs
Key results:
- Approach 100 venture capitalist and seed funds ( 25 VC )
- Get 30 seconds contact meetings or conference calls ( 12 seconds )
- Have at least 3 term sheets of the minimum required terms ( 1 term sheet )
- Close the investment round with a minimum of $10 million pre-money ( $6 million)
Objective attained 39% as per the data.
4. For product
Objective: Research, analyze and understand what our users and non-users really want
Key results:
- 50 phone Interview to be conducted by the sales team with key accounts ( 21 phone calls )
- Support team conduct 50 phone interview with churned accounts (19 interviews )
- 25 external team leaders to be interviewed by the product manager (15 leaders
- Design team to conduct 30 web-based user testing sessions on new and old users (9 sessions)
Objective attained 42% as per the data.
5. For Human Resources and support
Objective: improve satisfaction with receptionist work
Key results:
- Decrease the number of complaints and negative feedback per quarter from 15 to 5 ( 5 negative feedback )
- Increase the number of positive feedback from 5 to 15 quarter ( 7 positive feedback )
- Improve the end-user satisfaction ranging from 4.0 to 4.5 ( 2 satisfaction rating )
Objective attained 40% as per the data.
6. For administrative
Objective: Improve our document and information management procedure
Key results:
- Set a better system for tracking incoming requests (40%)
- Software review for incoming documents tracking (59%)
- Compiling a weekly “office highlights” newsletter for all team members ( 41%)
Objective attained 46% as per the data.
7. For Design
Objective: Promote our design as the best place to work
Key results:
- 5 external design competitors to be applied ( 1 competitor)
- Have open source designs and UI/UX freebies ( 1 freebie)
- 3 monthly meetups to be conducted for designers in our office ( 0 meetups )
Objective attained 23% as per the data.
8. For Tech
Objective: Review and improve data security procedures
Key results:
- Review and learn the security policy for 5 companies ( 1 company )
- Conduct external penetration testing using at least 2 different software packages ( 1 package )
- Implement Backup policies ( 51 %)
- Guarantee uptime and availability of 99.95% ( 60 uptime )
Objective attained 45% as per the data.
9. For Education
Objective: Design and launch an internal employee academy
Key results:
- Conduct a survey on 15 team leaders on educational needs and gaps ( 4 leaders )
- Talk to other companies 3 HR directors on they do internal education ( 1 HR directors )
- Have 10 training modules and design content for each ( 4 modules )
- Conduct the first 3 offsite teams to test out the academy curriculum ( 53%)
Objective attained 38% as per the data.
About the author
Co-Founder @ BigRadar. Building conversational interfaces for small and large enterprises.
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