How to integrate Chatbot in your website

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Chatbots are becoming popular as visitors like conversational interaction. They hate clicking links and tabs to navigate the website to get their query answers.

Customers can have a better hassle-free experience with the easy location of the information being searched on the website.

Customer support, marketing, and sales tool have started exploring chatbots to reduce human efforts.

Let’s get into, how you can integrate a Chatbot into your website.

Please follow the appropriate link based on your type of website:

The software can also be customized as per the requirement.

With about 75% of internet users have been engaging in these messaging platforms it has gained popularity over the years.

Various businesses have begun to realize the benefits associated with it and have integrated chatbot on their website. Managing your customers through this software can bring a better workflow to the business.

How do Chatbots Work?

The chatbots work using 3 methods:

1. Pattern Matchers:

Bots use pattern matching to classify the text and produce a suitable response for the customers. A standard structure of these patterns is “Artificial Intelligence Markup Language” (AIML).

A simple pattern matching example:

<aiml version = “1.0.1” encoding = “UTf-8”?>


<pattern>WHAT IS MANGOSTEEN </pattern>

<template>Mangosteen is a fruit </templete>



<pattern>DO YOU KNOW WHO * IS</pattern>


<srai>WHO IS<star/></srai>




The machine then gives an output:

Chatbot knows the answer only because his or her name is in the associated pattern. Similarly, chatbots respond to anything relating it to the associated patterns. But it can not go beyond the associated pattern. To take it to advanced level algorithms can help.

2. Algorithms

Algorithms are used to reduce the classifiers and generate a more manageable structure.

A unique pattern has to be created in the database to provide a suitable response. Computer scientists call it a “Reductionist” approach- in order to give a simplified solution, it reduces the problem.

For example:

we should expect a lot of sentences are given which are having a place with a specific class. With the new info sentence, each word is meant its event and is represented its shared trait and each class has relegated a score. The most elevated scored class is the well on the way to be related with the info sentence.

For example Sample Training set

class: greeting

“How are you doing?”

“good morning”

“hi there”

Few sample Input sentence classifications:

input: “Hello good morning”

term: “hello” (no matches)

Term: “good” (class: greeting)

term: “morning” (class: greeting)

classification: greeting (score=2)

The score signifies which intent is most likely to the sentence but does not guarantee it is the perfect match. Highest score only provides the relativity base.

3. Artificial Neural Network

Neural Networks are a way of calculating the output from the input using weighted connections which are calculated from repeated iterations while training the data.

How to integrate Chatbot into WordPress website

To install a chatbot on your WordPress website you either need to get it through WP Plugins, or use an external Chatbot software that will give you embed code to install it on your website. Both are easy options. 

Almost all of the chatbot providers, do have their own WordPress plugins.

Step 1: Just install the plugin, you’re most like to redirect to the provider’s website to Create an account.

Step 2: Once created, Create your own Chatbot or use templates.

Step 3: Check on your website, if the Chatbot is running as set up.

Comment below in the post, if your chatbot is not working after setup.

How to integrate Chatbot in the Shopify store

Similar to other marketplaces, the Shopify App Store has plenty of chatbots available to install, many are free and paid. If you’re looking for options, please take a look at G2crowd’s 30 free chatbots list.

Or you can simply Embed a chatbot as an HTML script in your store which is quite simple and flexible.

If you are already using Google Tag Manager, then just put the custom script in tag manager and the Chatbot will appear on your website.

How to integrate a chatbot into a custom website or Landing page?

Integrate with just an embed code.

By just mere pasting code the chatbot can become live on your website.

A chatbot can be embedded anywhere inside your website. You can use a code snippet and add it to your page. Once you have the code on your website any changes made in the chatbot will automatically reflect on the bot instantly.

The code can also be replaced if the chatbot requires to be changed.

Every chatbot has a code snippet that is available on the publish section of the dashboard.

Every chatbot software comes with its own generic installation instructions. It usually goes like this:

  1. Copy the code snippet.
  2. Open your website code
  3. Paste the copied code either in </head> or </body> tag on all website pages.
  4. Push the code to the live website.
  5. Test, Chatbot has started appearing on your website.
  6. If not, contact the software provider or read the documentation properly.

How to integrate Chatbot in Mobile App

This goes quite technical, either you’re the programmer yourself or you need the help of a programmer to embed a chatbot in your mobile app.

Many chatbots provide their own SDK for platforms in different languages like Java, Swift, Flutter, React, etc. Which are used to develop mobile apps. You can integrate this SDK and configure it as per your requirements.

Different languages to build a Chatbot

If you don’t want to use any SaaS-based Chatbots and pay a monthly subscription fee, you can simply code your own chatbot using the following code languages.

  • Nodejs
  • Python
  • Clojure
  • AI/ML
  • C++
  • Java
  • Ruby
  • Lisp

Read about: How to make intelligent chatbots

Best Free Chatbots for your website:

Conclusion –

Chatbots are not just a fancy item that a website shall possess, it’s becoming a necessity as more and more users nowadays are interested in self-service.

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