Marketing Stack Tools 2020 (Including Free Alternatives)

Table of Contents

83% of marketers replaces or upgrade a tool every year.

I guess, we don’t need to aware you about what is Martech? You’re a smart CMO and must be looking to increase the outcomes with minimum no. of tools.

But, since the Marketing technologies is evolving so rapidly that you have to keep an eye on your tools and their outcomes.

Let’s take a look about evolution of Martech.

according to Scott Brinker (famous for Martech 5000).

Started from just 150+ tools in 2011, MarTech has 7040+ tools in 2019 survey.

The core components of Martech

  1. Advertising & Promotion
  2. Content & Experience
  3. Social & Relationships
  4. Commerce & Sales
  5. Data
  6. Management

Since, the list of tools in every component is too long and not possible to explain each one.

But, we will talk about the most impressive and performing tools.

1. Advertising & Promotion

Attracting new customers are always on high priority of companies. There are plenty of tools available on internet to promote your website, business, mobile app or anything. But, Google Ads has a special image among all tools. Google Ads is the only tool which you need to get started with customer. However, it charges based on pay per click and sometimes gets expensive. You can use the following tools to reach more specific segment on each network.

  • Mobile Marketing
  • Display & Programmatic Advertising
  • Search & Social Advertising
  • Native / Content Advertising
  • Video Advertising
  • PR (Public Relations)
  • Print

2. Content & Experience

It is believed that Content is King, and no doubt in it. But, it take a lot more efforts to make it king and you need a combination of tools to research well the demands of customers and other tools to get creative when the user hits your website.

  • Mobile Apps
  • Interactive Content
  • Video Marketing
  • Email Marketing
  • Content Marketing
  • Optimization, Personalization & Testing
  • DAM & MRM
  • SEO
  • Marketing Automation & Campaign / Lead Management
  • CMS & Web Experience Management

Popular Tools

  • Ahrefs (Keyword & SEO Research)
  • Moz (Content & Topics Research)
  • Sprinklr (Customer Experience Management)
  • WordPress (Content publishing)
  • Optimizely (A/B Testing on Landing Pages)

3. Social & Relationships

Engagement plays a crucial role in acquisition and retain of customers. A company need to do multiple activities in order to achieve good relationships with customers.

Great relationships with customers also increase the account value of customers and brings a treasure of insights to further improve the product.

A company can engage the customers in the following ways:

  • Call Analytics & Management
  • ABM
  • Events, Meeting & Webinars
  • Social Media Marketing & Monitoring
  • Advocacy, Loyality & Referrals
  • Influencers
  • Community & Reviews
  • Conversational Marketing & Chat
  • Customer Experience, Service & Success

4. Commerce & Sales

Tools which helps in creating online stores and enable sales.

  • Retail, Proximity & IoT Marketing
  • Channel, Partner & Local Marketing
  • Sales Automation, Enablement & Intelligence
  • Affiliate Marketing & Management
  • Ecommerce Marketing
  • Ecommerce Platforms & Charts
  • Salesforce
  • Hubspot

5. Data

Really important component of Martech as this components enables you to measure whatever efforts you’re making to succeed in your marketing. Google Analytics leads this category but there are plenty of other software for different niches.

  • Audience / Marketing Data & Data Enhancement
  • Marketing Analytics, Performance & Attribution
  • Mobile & Web Analytics
  • Dashboards & Data Visualization
  • Business / Customer Intelligence & Data Science
  • iPass, Cloud/ Data Integration, RPA & Tag Mgmt
  • DMP
  • Gov, Compliance & Privacy
  • Customer Data Platform

6. Management

Your team works here and you need tools to manage them. How effectively they are working, are they completing the goals on time or getting delayed. To increase their efficiency you need tools which helps them with collaboration, projects, workflow and much more.

  • Talent Management
  • Product Management
  • Budgeting & Finance
  • Collaboration
  • Projects & Workflow
  • Agile & Lean Management
  • Vendor Analytics

Marketing stack top tools

  1. Salesforce
  2. SAP CRM
  3. Zoho Suite
  4. PipeDrive
  5. LinkedIn
  6. Hubspot
  7. Marketo
  8. Mailchimp
  9. Zoom
  10. Slack
  11. Write or Asana
  12. Google Analytics
  13. Optimizely
  14. VWO
  15. Zapier

Martech tools for Startups

1. Zoho CRM

Zoho CRM

Zoho CRM is a simple yet powerful tool to manage leads and customers database. Your sales team can easily manage the funnels and track their sales efforts.

Pricing: Free & Premium both.

2. Google Analytics

Google Analytics for Website Insights

Google Analytics is the most advanced and popular free tool used by most of the website to track their website usage and user behaviour. Now, Analytics is coming up with Mobile App analytics too. It’s must to have tool for startups.

Pricing: Free

3. Mailchimp

Mailchimp for Email Marketing

Email marketing has a very special place for MailChimp and Mailchimp has special place for startups, because it offers free plans to new businesses and freelancers.

Pricing: Free for upto 2500 contacts.

4. Zapier

Zapier for Automation

Let’s say you run a campaign on Facebook to generate some leads, but since Facebook doesn’t have any notification system to send you leads in realtime that’s why Zapier type of tools comes into the picture to make the automation easy.

You can connect Zapier to Facebook Leads so it can notify you via Email or SMS and set another Zap to create a new row in the Google Sheet, which keeps your leads handy and organized.

Pricing: Free for limited use.

5. Hotjar

Hotjar for user behaviors

We understand when you’re using Google Analytics why you need Hotjar.

Well, here is the case and why 3,50,000 companies use Hotjar worldwide. Hotjar shows you the screen recording of each website user who came to your website and what she did. You can analyze that data to further do the enhancement in your website.

Pricing: Free for limited use.

6. Ahrefs

Ahrefs for SEO research

If you’re serious about your organic reach than you should be serious about using Ahrefs too. It helps you to research the keywords, plan your content strategy and domain research which saves a ton of time and efforts.

Pricing: Free trial starts from $7 for 7 days.

7. Grammarly

Grammarly for content

If you are looking hire a content writer who can fine tune your email and content to avoid any grammatical mistakes, Please don’t spend that much.

Grammarly just do that very efficiently.

Pricing; Free trial

8. Zoom

Zoom for Online Meetings

The world is turning remote and technology is helping in just doing that. But, without having tools like Zoom it is certainly not possible.

Zoom helps you to stay connected with your team and clients. You can share your screen, do a video call with your entire team by sitting all in different cities. It’s awesomely simple.

Pricing; Free plan has a limit of 40 mins per meeting.

9. Asana

Asana for Project Management

Project management is a challenging task. If you often get stuck with which task was assigned to who and was it delivered on time or not.

With Asana, you can manage all that hassles with a breeze. You can create tasks and subtasks with comments and other helpful actions with them.

Pricing: Free for small teams.

10. Buffer

Buffer for Social Media

Social media has become important than ever for startups. But, updating the same content to all the platform becomes time-consuming, You certainly need a dedicated person to manage that much.

But, if you use Buffer, it helps you to schedule the posts on all the platforms. You don’t have to log in to each platform and post it.

Pricing; Free for 3 social media accounts.

11. BuzzSumo

Content marketing is a broad term nowadays and keeping your content unique and relevant is challenging than ever.

If your thing about writing an awesome article on your blog and assuming your content is gonna unique but after posting you realize the other article ranking better than yours.

BuzzSumo helps you with the discovery of right topics on which you can write and research on an existing article about how much times they have been shared.

Pricing: $99 per month

About the author

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Co-Founder @ BigRadar. Building conversational interfaces for small and large enterprises.

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