I am sure you must have spent an enormous time setting up your coworking space and must have waited for 2–4 months to get things right. Or you may be the “marketing guy” who has recently taken the responsibility to fill up the newly set up coworking space.
Once the space is ready we always feel like…
Hey world, we’re ready now.
If you had pre-booked clients you won! but if not, you’re in trouble big trouble.
Coworking spaces are like running a hotel or a restaurant, it has operating costs based on their size. Large size attracts higher operating costs.
And if we don’t have monthly recurring revenues then it’s hard to maintain those operating costs.
The only way to get out of trouble is to get clients for your coworking. But, how?
We have spent more than 6 years in the coworking industry, understanding customer behavior and coworking operators.
Read more about how to make your coworking space stand against competitors.
Here are the best ways to generate leads for your coworking
1. Google Search Ads
Search campaigns are the best way on the planet to put your ads in front of people who are looking for them in real-time. For example, if you’re looking for a coworking space in manhattan, the first thing you will do is search on Google. Just like the below snapshot:
The first four results are Ads on the Google Page
Search Ads work like a savior in coworking if done well and with a proper budget. It’s kind of the most expensive channel of marketing. Since your ad is only seen by people with the intent of buying coworking.
2. Display Ads [Retargeting]
Online ad technologies have evolved and become more impactful than ever for advertisers. Now, you have the capabilities to show your ad to those people who have shown interest in your product in the last 90 days, by visiting your website.
Just read about Ad retargeting, Google’s team has an excellent page on this.
Most large coworking chains take benefit from this technology. And the best part is, it is not that much expensive as other forms of Ads.
3. Local Advertisements (Billboards)
It is more like traditional methods of the advertisement but it builds a brand with mass impact. It absolutely works for local audiences as you only have to put up a few billboards in your neighborhood.
It will help the local people to remember your brand for a longer time. Which means it increases your brand awareness.
And also it will increase the trust of your brand among the local audience.
4. Newspaper Ads
Newspaper ads are also a traditional method of advertisement. But they still work absolutely great for increasing brand awareness.
Increasing brand awareness is really important. It automatically creates a positive image of your brand among your target audience.
Newspaper ads are one of the best means because they have a solid wide reach.
WeWork is the best example of using Newspaper Ads for spreading awareness about their upcoming centers.
It automatically generates leads for them.
Almost every home, office, shop, etc. gets one or the other newspaper delivered there every day.
That is why it is one of the best yet not-much-expensive modes of advertisement comparatively if your goal is to increase your brand awareness.
1. Community Events
Community events are one of the best things when it comes to marketing your coworking space.
Community events are best to build a strong network of professionals and market your coworking by spreading word of mouth among them.
You should attend community events and seminars and also host events in your coworking space. This is one of the best ways to generate leads for your coworking.
Hosting such events brings an instant audience to your coworking. What can be better than that?
There are so many coworking events and seminars get conducted around the globe every year. You should attend such events in your local hood.
You get to meet so many like-minded people from different working environments. You get to understand their behavior, their needs, their requirements, and a lot more.
All these insights are very helpful while making a marketing plan.
2. Building A Website, Do The SEO > Web To Lead
Having a great website for your coworking space is a must.
Without a website, you can’t seem genuine or authentic.
You can add all the important details about your coworking on your website. You can add images, prices, plans, testimonials, and all.
And once your website is ready, you should focus on the next part, which is SEO.
Because you don’t want to generate leads only when you’re running paid campaigns. But you want to keep generating leads even when you’re not doing anything for them.
And this can be done by optimizing your website for SEO.
This way you can attract loads of visitors to your website.
And now the next part is converting website visitors into potential leads.
This can be done with the help of the BigRadar lead generation chatbot.
Yes, you heard it right.
BigRadar coworking chatbot enables you to convert your website visitors into leads by collecting all the essential details like their contact, email, requirements, preferred locations, type of space they’re looking for, and a lot more.
Isn’t it great?
3. Listings & Partnerships
By local listings, I mean listing your coworking space on all the coworking platforms available in your region.
There are a lot of coworking aggregators working in the market.
These aggregators get the most no. of leads.
Listing your coworking on their platforms can be really helpful and you can also leverage them for generating leads for your coworking.
They can provide solid genuine leads on regular basis. They usually work on a commission model and charge a certain percentage of the deal as their commission.
Even though they charge some commission on every closed deal, it is still a win situation for you since you didn’t spend even a single penny for generating that lead.
So I guess it is totally worth it to partner with coworking aggregators.
4. Google Maps
No need to say Google is the biggest search engine on the planet.
People search for almost everything on Google every day.
Google maps are no exception.
Having your presence on google maps can be a game changer for your coworking.
People search for places on Google maps like restaurants near me, coffee shops near, hotels near me, etc. People also search for “coworking near me”.
When your audience search for this keyword and can see your coworking listed there, it can increase foot falling in your coworking and ultimately help you generate more and more leads.
You should add your website link, a few images, and opening hours, you can also ask your customers to give you reviews on Google maps. You must update all these details on regular basis.
All these things build solid trust in your coworking among your potential buyers and it also helps them get to know more and more about your coworking.
5. Real Estate Brokers
You can generate leads from real estate brokers also but not that much as compared to other modes of lead generation.
The reason I added real estate brokers to this list is that even though you don’t get many leads from them but they can provide you with big corporate leads.
And having big corporate clients will not only bring good revenues but also enhance your brand value and eventually attracts more such clients.
The other benefit is real estate brokers have all the insights into the industry. Working closely with them can help you a lot in understanding what is happening in your industry.
6. Use Your Network (Friends & Colleagues)
Referrals are always best for any kind of business.
You should definitely leverage your network. You should ask your friends, colleagues, relatives, etc. to spread word of mouth in their network and generate a few leads for your coworking.
Anybody willing to take coworking will definitely prefer a space if suggested by trustworthy people.
This is human behavior. People are more likely to prefer things that are suggested by any known person rather than finding something from scratch.
You might not generate so many leads through referrals, but those few leads are solid and more likely to close.
So this was it for this article. I hope it was helpful to you. I tried to mention all the best paid and organic lead generation methods.
It doesn’t matter whether you use paid methods or organic methods, the only difference is that paid methods show results immediately but organic methods take some time.
As I mentioned above, coworking spaces have operating costs based on their size.
So, it is essential for you to have a strong lead generation mechanism for your coworking otherwise you’re gonna lose.
If you have some other lead generation methods don’t forget to pin them in the comment box.